Mobile Booking

1- Definition 

Mobile Website : it is the fact of accessing to the world wide web (www) through a mobile device such as a smartphone or an Iphone for any kind of research
Mobile Application : aka Mobile App, is an application software designed for mobile device to book a room, a  through the application

2- Research

Apps used only for booking : easy to use, very intuitive, easy and fast to book, can book anywhere from your mobile device. Have application specially design for hotels booking, offering a wide variety of hotels, comparing the price and helps you find the best hotel that will match your expectations (link). Free application where you can book, have comments from other guests, know the last promotions of the hotel, see pictures of the hotel, have the geolocalization and can share your experience with others (link).


Tablets Vs. Smartphone : tablet user expects a highly visual experience and a website built to accommodate touchscreen navigation and browsing via swiping, tablets are most often used at home during the evening, people will enjoy navigating on it, with a  lot of visuals and information, a tablet is often qualified as a lounging device. Compared to it, a mobile device will be most often used during lunch break, happy hours or during the transportation time. With a smaller screen, the mobile device website or application must have a lot of visual, be intuitive and easy to book. Must show all the important information and must be well designed. The website must also load quickly on the mobile device. (link)
The biggest difference in phones and tablets is obviously screen size. Phones are the better messaging devices, so if you're going to be sending a lot of texts, constantly checking your email or spending hours on instant messaging services then you'll want to lean towards a smartphone. Tablets are able to manage emails as well as run some instant messaging services, but phones win out overall here. (link)

Gamechanger : Game changing is the fact of changing completely the way things was used to be done. With the increase of mobile device, mobile application and tablets penetration, hoteliers have to adapt themselves and offer a solution for each devices. Desktop must be up-to-date, have a good design architecture, and a SEO (search engine optimization), tablets must use a RESS, use highly visuals, and be easy to use and navigate with the touch screen, concerning the mobile, hoteliers must provide a very good website as it generates the bookings done through mobile devices generate the highest revenue for a hotel.