Wix Website

Hello Everyone!
For those who didn't get the opportunity to have a look at our Wix website, please have a look at it on :
http://cmh-consulting.wix.com/cmh-consulting

Strikingly

How exciting, today I have discover Strinkingly and had the pleasure to create a website of my own. Please have a look at it! I hope you will enjoy it!
http://site152226-1056-1739.strikingly.com

Glossi Presentation

Today, I have tried a new tool : Glossi !
Discover my presentation on the Shangri-La Storytelling

Click to view Shangri-La Storytelling on GLOSSI.COM

What is storytelling? and Why is it important? Story telling gis the fact of telling a story, saying something about a subject, and giving information about it. It is important because, what you are saying must be relevant and true. It informs the customer about the hotel facilities, and what he can expect from the hotel. It is like the mirror of the hotel. It must be accurate and giving as much as information as needed.

Mobile Website

Mobile Booking

1- Definition 

Mobile Website : it is the fact of accessing to the world wide web (www) through a mobile device such as a smartphone or an Iphone for any kind of research
Mobile Application : aka Mobile App, is an application software designed for mobile device to book a room, a  through the application

2- Research

Apps used only for booking : easy to use, very intuitive, easy and fast to book, can book anywhere from your mobile device. Have application specially design for hotels booking, offering a wide variety of hotels, comparing the price and helps you find the best hotel that will match your expectations (link). Free application where you can book, have comments from other guests, know the last promotions of the hotel, see pictures of the hotel, have the geolocalization and can share your experience with others (link).


Tablets Vs. Smartphone : tablet user expects a highly visual experience and a website built to accommodate touchscreen navigation and browsing via swiping, tablets are most often used at home during the evening, people will enjoy navigating on it, with a  lot of visuals and information, a tablet is often qualified as a lounging device. Compared to it, a mobile device will be most often used during lunch break, happy hours or during the transportation time. With a smaller screen, the mobile device website or application must have a lot of visual, be intuitive and easy to book. Must show all the important information and must be well designed. The website must also load quickly on the mobile device. (link)
The biggest difference in phones and tablets is obviously screen size. Phones are the better messaging devices, so if you're going to be sending a lot of texts, constantly checking your email or spending hours on instant messaging services then you'll want to lean towards a smartphone. Tablets are able to manage emails as well as run some instant messaging services, but phones win out overall here. (link)

Gamechanger : Game changing is the fact of changing completely the way things was used to be done. With the increase of mobile device, mobile application and tablets penetration, hoteliers have to adapt themselves and offer a solution for each devices. Desktop must be up-to-date, have a good design architecture, and a SEO (search engine optimization), tablets must use a RESS, use highly visuals, and be easy to use and navigate with the touch screen, concerning the mobile, hoteliers must provide a very good website as it generates the bookings done through mobile devices generate the highest revenue for a hotel. 

Peer Reviews

Main keys 

- The Y generation or Millenials are really sensitive to guest comments compared to the older generation- They like to communicate and exchange. 

- According to Review Pro, almost all the guest (90%) participating to the study are influenced in their buying decision by the comments left by the guests. 

- The Y generation is more willing to try new products, which increase opportunity for the hoteliers, especially the independent ones to offer new products. example : getaroom concentrates on two ranking systems : with points and with the TripAdvisor guest comments rankings. 

What is the impact for the hoteliers? 

Hoteliers have the possibility to have an impact on the comments left by guest by answering to them, and by choosing rather to show them or not. They have the possibility to select the different comments that they want to highlight. 

Hoteliers have a control on it. They can influence the guests, by suggesting them to leave a comment, especially the guest that enjoyed their stay, and that will leave a positive comment. 

What we can notice with te Y generation is that they are looking for new experience that could have an impact on their life. This fact incite marketers and hoteliers to develop new concepts and have a very wide "word of mouth" communication system. 

Do we agree? 

We do agree, that the Y generation is nowadays very important in contributing to the success of the reputation of the hotel. Our communication has to be adapted, and taking care of the guest reviews. We should strongly encourage them to share their feeling about the hotel and talk about it. We should listen and pay attention to what they have to say in order to improve ourselves as hoteliers. Nonetheless, we mustn't forget to be careful, and do it properly and manage it well in order to avoid too many bad comments, and show our concern about customer's experience. 

SoLoMo Les 5 mondes